Since the world is not concentrated on one meridian only, time zones are a real struggle for marketers who deal with leads and customers from all over the world. The Issue of Time Zones When Posting on LinkedIn Therefore, they do not have time to browse LinkedIn, unless if their job is of a social media manager. Mondays are also not popular for social media in general, especially LinkedIn, since people are just getting back to work after their time off and tackle the tasks in front of them in full swing. Weekends, naturally, get the lowest engagement, which is fair since people don’t want to think about work stuff on their days off. Thursdays and Fridays are similar, as they are usually less anxiety-inducing, and people can generally spread their tasks evenly. Since LinkedIn is used mainly by professionals during work hours, they found that the activity on the platform rises on Tuesday, after the Monday craze that people go through. Therefore, they are most engaged on Wednesdays, right when they get to work and start getting ready for the day, and before and around lunchtime. ![]() However, the pressure is also on, which makes users want to wind down and take a much-needed break from their hectic job environment. Wednesday, as the middle of the workweek, is when things are in full swing work-wise. Wednesday is by far the most engaged day. And if they do have to work, it is because of high-priority tasks when they have no time to browse through social media.įocus on posting during peak engagement hoursĪvoid publishing on weekends and eveningsīe wary of posting on low-engagement daysĪs far as what day works best for posting on LinkedIn, SproutSocial and other social media automation tools that conducted their own research found that most effective and engaged posting days go as follows: This is normal since people usually tend to relax in the evenings. Thursday and Friday seem to be similar to Tuesdays, with the safest times to post being from 8 am to 2 pm.Įvenings are generally not the best times to post on LinkedIn, as the platform experiences a drop in engagement. ![]() These times are ideal as the activity lessens after that because of the work tasks users have to go over. If you are posting on a Tuesday, make sure that it is between 8 am and 2 pm. They found that Wednesday from 9 am to 10 am, and around noon are the hours when the users are most engaged. SproutSocial conducted research on ideal posting times for all social media platforms, one of which is LinkedIn. However, with the help of many social media automation tools and their statistics, one can choose the optimal time of posting for their target audience. There is no perfect answer to this question. So, what is the best time to post on LinkedIn? When Is The Best Time To Post On LinkedIn? Therefore, there is absolutely no point in producing and sharing content if it is getting posted at the wrong time when the audience is not online to see it. Marketers need to think about many things, but the most important one is reaching their audience. Producing high-quality, high-value, engaging content makes the job that much more comfortable, and LinkedIn allows you to share your campaigns with the world.īecoming active on LinkedIn and sharing the content is, sadly, not enough. Nowadays, three degrees of separation is everything you as a marketer need to cover to reach a broad audience. Social media platforms such as LinkedIn start to play a crucial role at a time when people realize that connections are everything. This practice was widespread before, but now it is easier than ever to know who is selling you something, and who that someone is. They want to see who they are dealing with, do as much research as possible, and weigh all the options before they finalize a purchase. Nowadays, people want connections they can assess precisely. No one wants to accept calls from strangers only to be sold something. ![]() In the world of millennial CEOs, cold calls are a thing of the past. It provides individuals and reps an opportunity to connect with industry leaders and decision-makers on a more grounded level. As the years progressed, it became one of the most powerful marketing platforms for companies in the realm of B2B marketing and sales. LinkedIn was once viewed as a platform where professionals can connect with like-minded peers, look for jobs, and follow company updates.
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